Kentucky Proud

Office of Agricultural Marketing


The mission of the Office of Agricultural Marketing is to assists farmers, agricultural businesses, and commodity groups in promoting and marketing their products by expanding existing markets and developing domestic and international markets for their goods and services.

Agriculture Education / Outreach

Ag Education improves AG literacy by developing programs increasing consumer, educator and student awareness about agriculture. Farm Safety increases safety awareness and provides educational resources and training to ensure the safety of farmers and their families. Farmland Preservation allows the state to purchase AG conservation easements in order to ensure that land currently in AG-use will continue to remain available for agriculture and will not be converted to other uses.


Agritourism has been defined by Kentucky's General Assembly as the act of visiting a working farm or any agricultural, horticultural or agribusiness operation for the purpose of enjoyment, education, or active involvement in the activities of the farm or operation.

Animal Marketing

Animal Marketing is responsible for developing new market opportunities, expanding and enhancing existing markets and gathering market intelligence for all species of livestock and aquaculture enterprises. Staff works with individuals and companies through the entire range of opportunities, from farm production through the process of value added products sold at retail. Market information is disseminated weekly through the Division's Market News branch in cooperation with local media outlets.

Business Development

Business Development Division is focused on promoting Kentucky's agricultural products both domestically and abroad. As a team, Business Development works with both agribusinesses and commercial businesses throughout the Commonwealth to develop markets, trade opportunities and implement programs assisting Kentucky companies in marketing their products worldwide. Business Development administers and promotes the Kentucky Proud marketing program assisting Kentucky producers in marketing Kentucky grown, processed or manufactured agricultural products locally, nationally, and internationally.


The Kentucky Department of Agriculture Office of Agriculture Marketing & Promotion offers a selection of grant and funding opportunities for a variety of areas. Each program linked below has very specific guidelines and requirements for participation. Please review them carefully to see if you may qualify for funding.

Plant Marketing

Plant Marketing serves Kentucky farmers looking to enhance or develop markets for a variety of horticultural crops. Our marketing specialists serve farmers' markets, fruit and vegetable growers, ornamental agriculture producers, and certified organic farmers. The Forage Testing Program collects samples of hay and other forages and tests them for nutritional value for a nominal fee. This service helps growers improve the quality of their forages and gives  livestock producers the data they need to formulate efficient, healthful rations for their animals. The program also maintains a Hay Sales Directory where producers can list hay for sale. The KDA’s Forage Testing Program is certified by the National Forage Testing Association.

Show and Fair Promotion

Show and Fair promotes Kentucky's livestock industry by sponsoring over 100 district, state, and national livestock shows and sales for youth and adult exhibitors. The division administers the Aid to Local Agricultural Fair Programs, which moniters 105 local county fairs in promoting and advancing Kentucky agriculture. The Kentucky Department of Agriculture provides premiums for these shows and programs totaling over $1 million dollars annually.

Office of Ag Marketing and Product Promotion

Directions to the Office

111 Corporate Drive
Frankfort, Kentucky 40601

ph: 502-573-0282 Option#1
fax: 502-573-2543

    Additional Contacts

  • Livestock Market Hotline (800) 372-6568
  • Forage Testing (800) 248-4628